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To say starting a blog can be a game-changer for your brand is a massive understatement.
Maybe you’re mulling over the idea of starting a blog for your business. Maybe you’re skeptical about the whole blogging thing in general. Maybe you feel like you’re missing out on all of the hype around it, and you just want to learn more about blogging.
Wherever you are on the journey, you’re here because you‘re ready to get some answers, find out what this blogging thing is all about and if it’s a good fit for you in your business (spoiler alert: we’re confident that it is).
Now, those numbers are pretty incredible, right?!
It’s safe to say that blogging offers a real opportunity for creatives and entrepreneurs just like you!
No matter what questions or limiting beliefs you may have about the effectiveness of blogging for business (check out this free online training and let us squash those for you ASAP), the stats simply speak for themselves. Blogging is effective!
In this post, you’ll learn what blogging for business is all about, and why entrepreneurs and creatives who don’t have a blog are missing out – BIG TIME. Here is a list of 7 ways a blog can level-up your business:
If someone is searching online for a solution to a problem they’re facing, and your blog’s content helps them solve that problem, then anyone visiting your blog can be considered a warm lead.
Congrats! Now that you’ve got visitors on your site, this is your opportunity to connect with them further! Address their pain points head-on, provide solutions and give them an opportunity to work with you directly.
Email marketing is one of the best tools to nurture warm leads. It is said that every 1 email list subscriber can translate to $1 in revenue per month. Now that is incredible! Your email list subscribers should be considered your “insiders” and be given additional access to information and resources that can’t be found on your blog/website.
Pro tip: We love trusting FLODESK as our email management provider. If you’re already a part of the Perennial Tribe and receive our weekly email, now you know our gorgeous little secret! Use this link and get 50% off of your subscription for a whole year.
Your business blog is an extension of your personal brand. When you create fresh content that consistently helps others solve their problems, you position yourself as a thought leader in that industry, which can open the door for a wealth of other great opportunities! It is not uncommon for entrepreneurs and creatives to be featured by a well-known organizations, invited to speak at conferences, seminars and on podcasts.
Google, you know – the worlds most powerful search engine, rewards websites they see are posting new content consistently by giving those businesses priority in the Google search results. We encourage everyone to blog post content on various social media platforms, and the valuable resources you share online with others will live on forever.
In addition to more speaking opportunities, a blog is a great platform to sell digital resources, including: templates, checklists, guides etc. Your audience can purchase these products online, and have at it ready at their fingertips in seconds. Not only can selling premium digital content be a great lead magnet for your email list by visitors with a quick win to their pervasive problem, but it is also evergreen content that you can create one time and let it sell over-and-over again! You could literally be making money in your sleep. No exaggeration.
Your brand is an extension of YOU, so please don’t try to hide behind it. You’d be doing this world a disservice by not letting your personality shine through. A blog is what will help you develop a real connection with your audience. All of the warm leads you’re collecting are not just going to want to do business with you because you offer a stellar product/service, but also because your brand is likable, and the people behind the brand are great human beings!
Pro tip: If you have a team, allow them to guest write for the blog from time to time, and bring their own personalities and expertise to the brand as well.
These 7-ways a blog can level-up your business are merely the tip of the iceberg. There are infinitely more benefits to blogging. Remember, there are real challenges that people around the world are facing as we speak, and they are desperately looking for a solution that Y-O-U can solve for them! You MUST create a way for those people to find you online so that you can help them, and blogging is a great tool to help you do just that.
Confidently own your expertise, and serve your audience with it!
By the way, we’ve created an entirely free virtual class on the 7 Benefits of Blogging. This class is for you if you’re still on the fence about starting a blog for your business or brand, and may just be the encouragement you need to confidently take the next step.
Leave a comment:
What is a limiting belief that has been keeping you from starting a blog for your brand or business? What amazing opportunities could open up if you just took a step and started?